Balancing Business Growth with Life’s Adventures

Marketing

Practical strategies and creative ideas to help you share your work with the world. From email campaigns to social media tips, discover marketing approaches that feel authentic, sustainable, and designed to support real business growth.

Search Engine Marketing
Marketing

What is SEM and Why is it Important?

If you’ve ever Googled something and clicked on one of those sponsored results at the top, congrats! You’ve interacted with SEM (Search Engine Marketing). And if your business isn’t tapping